Category Archives: Advanced SEO Techniques


What is Impression Fraud or “How the Grinch Stole Cindy Lou’s better Web Site ROI”?

Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain…
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Why Web Analytics is important in website’s success

Let’s run a thought experiment. Your task is to create “brand awareness” about a brand of upscale lingerie and your advertising budget is…
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Bandwidth Theft

Have you ever been confused between the terms “bandwidth theft” and “hot linking”? Do you actually know who is using your bandwidth unethically?…
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