AdSense Fraud – Protect your PPC account

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It’s worthwhile examining Google’s definition of AdSense: “Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site – or matched to the characteristics and interests of the visitors your content attracts – you’ll finally have a way to both monetize and enhance your content pages. It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.”

According to Google: Invalid clicks are generated by prohibited methods, such as repeated manual clicking or the use of robots. Invalid clicks are intended to artificially and/or maliciously drive up an advertiser’s clicks and or a publisher’s earnings. Sources of invalid clicks include: a) Manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads. Clicks by automated tools, robots or other deceptive software before delving deeper into “AdSense Fraud”.

Google AdSense fraud is one of the diseases that plague the AdWords advertisers. The AdSense program essentially allows website publishers/owners to sign up with Google, enabling them to display Google Ads on their sites. These publishers act as “Google Partners.” The ads chosen by the Google bot to display are contextual and related to the contents of the publisher’s website, more specifically that particular web page.

Google’s intent is to capitalize on the traffic to these (in practice) niche sites and provide highly direct targeted traffic to the advertiser. A subset of the Google Partner website users click on those ads and Google charges the advertiser per click. Google shares the proceeds with the website publisher but the revenue sharing ratio falls under Google’s “undisclosed “criteria. While the exact amount can be reverse engineered, the take home lesson is that the final amount is proportional to Google’s income from that click.

In theory it’s a match made in heaven. The advertiser gets good ROI through targeted traffic, the publisher gets to monetize the traffic on their website and the web browser gets to buy that classic CD that he couldn’t live without. Not to mention that Google gets a wad of cash. The gods of lucre smile beneficently on all. Unfortunately, this happy façade hides blemishes. Severe ones. For all Google AdSense Publishers are not treated equal.

While (we dare say) many advertisers have genuine websites providing valuable or interesting services to the world wide community, there is a significant number of unscrupulous operators who are out there to prey on the advertisers. These creatures of the night make websites for the express purpose of milking AdSense revenue.

The following information is gleaned from real life logs of a busted fraudster! Please see the “About Us” page for more details.

Click Fraud – How it is Done

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