DEFINITION
Pay per click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results.

PPC can be defined as a marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed; all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its Web site, the pay-per-click search engine charges the advertiser's account for the bid amount.  PPC marketing helps many companies to successfully widen their exposure to those using the web.

Today, the major pay per click advertising programs are offered by Google and Yahoo. Google's program called “AdWords” delivers targeted pay per click ads via its own search engines and a host of partner sites. Yahoo owns Overture which has a selection of specialized ppc advertising programs. These PPC advertising programs offer the best quality traffic for most website marketing campaigns.

Process How Does PPC Advertising Work?
Good Targeting and Timing
Finding the Right Keywords
Writing Your PPC Ads
Writing Your Ad Titles
Top PPC Pay Per Click Programs
How Does PPC Advertising Work?

More Information about Pay Per Click Management