Latest company updates and industry news

What is Impression Fraud or “How the Grinch Stole Cindy Lou’s better Web Site ROI”?

Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain…
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Why Web Analytics is important in website’s success

Let’s run a thought experiment. Your task is to create “brand awareness” about a brand of upscale lingerie and your advertising budget is…
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Google AdSense Fraud

It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud.” Google AdSense fraud is…
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Click Fraud

Just when we thought we had heard all about “frauds on the internet,” we get “fishing” emails enticing users into giving up their…
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