Author Archives: sofizar

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What is Impression Fraud or “How the Grinch Stole Cindy Lou’s better Web Site ROI”?

Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain…
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Why Web Analytics is important in website’s success

Let’s run a thought experiment. Your task is to create “brand awareness” about a brand of upscale lingerie and your advertising budget is…
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Google AdSense Fraud

It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud.” Google AdSense fraud is…
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Click Fraud

Just when we thought we had heard all about “frauds on the internet,” we get “fishing” emails enticing users into giving up their…
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Click Fraud Services

Is your PPC campaign getting sabotaged by fraudsters? Are you depleting 10%, 20%–even 40% of your budget on wasted clicks?  Catch these scammers…
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Bandwidth Theft

Have you ever been confused between the terms “bandwidth theft” and “hot linking”? Do you actually know who is using your bandwidth unethically?…
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AdSense Fraud – Protect your PPC account

It’s worthwhile examining Google’s definition of AdSense: “Google AdSense is a fast and easy way for website publishers of all sizes to display…
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